Selling

Market information, packaging, marketing, sale and closing

The sales process requires good market information, solid exposure of the property to qualified buyers, assessment of buyer's and offers as well as monitoring and facilitating the process to ensure the agreement is closed. Kevin and his team of internal and outsourced resources can assess, package, market and complete your sales transaction.

Pricing is a blend of market data and anticipated value, being sure to view a property from a number of perspectives to insure a good sales price for the seller. Properties located in rapidly changing neighborhoods can have greater value if viewed as a development or change of use project instead of based on the current income. If the “highest and best use” is what it currently is, then reviewing the property condition, income and expenses to see if some preparation would help secure a price increase greater than the cost to make the improvements. Sometimes leaving a bit of upside on the table can both shift the risk of the upgrade to the new owner while at the same time be used as an incentive for the buyer to have the opportunity of the increases.

A thoughtful marketing piece including all relevant data is critical. In today's fast paced market, providing the materials electronically is also critical, including photos, financial data, sales and rental comparables if it's an income property sale, all provided in a straight forward package to solicit offers. The packages need to be distributed effectively to a broad range of qualified buyers, financially capable and ideally operationally knowledgeable of the property type.

Follow-up is also crucial. Feedback on the listing can be helpful in knowing how best to respond to offers when they come in. Making sure responses are timely, timelines for due diligence, financing and other time sensitive sections of the agreement are all monitored by Grossman Services to ensure deals stay on track through closing.

For more information on using Grossman Services for your listing and
sales needs, please call or email Kevin at 206.730.5567 or kevin@kevingrossman.com